In short: LoveThread is a private couples app. Your data stays between you, your partner, and Apple's iCloud. We don't track you, sell your data, or share it with anyone else.
Information We Collect
Data You Provide
When you use LoveThread, you may provide:
- Profile Information — Display name, profile photo, accent color preferences
- Messages — Text messages, journal letters, ritual responses you send to your partner
- Photos — Images you share in messages, letters, or photo scavenger rituals
- Check-In Data — Daily mood, energy level, and sleep quality ratings (if enabled)
- ThreadBook Entries — Memories and moments you save for keepsake
- Partner Connection — Partner pairing codes for connecting with your significant other
Data We Automatically Collect
- Device Information — Device model, iOS version (for compatibility and support)
- Usage Data — Features you use, rituals you enable (to improve the app)
- Sync Status — Last sync time with iCloud (for reliability)
- Crash Reports — Anonymous crash logs (via Apple's crash reporting, if enabled)
Data We Do Not Collect
✕Location Data — We don't track your real-time location
✕Analytics Trackers — No third-party analytics (Google Analytics, Facebook, etc.)
✕Advertising IDs — No ad tracking or profiling
✕Contact Lists — We never access your contacts
✕Browsing History — We don't track what you do outside the app
How We Use Your Information
Your information is used solely to provide LoveThread's core functionality:
- Sync Between Devices — Your messages sync via iCloud to all your devices
- Connect with Partner — Share messages and rituals with your paired partner
- Save Memories — Store ThreadBook entries for you to revisit
- Send Notifications — Alert you when your partner sends content
- Improve Experience — Understand which features are helpful (aggregate data only)
We do not sell your data to third parties, use your data for advertising, share your content with anyone except your paired partner, or read your messages for any purpose.
How Your Data is Stored
iCloud Sync
LoveThread uses Apple CloudKit to sync your data. Your data is stored on Apple's iCloud servers, encrypted in transit and at rest. Only you and your paired partner can access shared content. Deleting the app or your iCloud account removes your data.
Local Storage
Some data is stored locally on your device using SwiftData, including cached messages for offline viewing, profile preferences, ritual configurations, and ThreadBook entries. This local data is protected by your device's built-in encryption and is deleted when you uninstall the app.
No Third-Party Servers
LoveThread does not use any third-party servers. All data flows through your device, Apple's iCloud (if signed in), and your partner's device. That's it — no intermediaries.
Data Sharing
With Your Partner
When you pair with a partner in LoveThread, your messages, ritual responses, profile information (name, photo), and check-in data (if enabled) are visible to your partner on all their devices where they're signed into iCloud.
With Apple
By using iCloud, your data is subject to Apple's Privacy Policy and iCloud Terms of Service.
With No One Else
We do not share, sell, rent, or trade your personal information with any third parties for their marketing purposes.
Your Rights
Access Your Data
You can access all your data within the LoveThread app — view all messages, review ThreadBook entries, see ritual history, and check profile settings.
Export Your Data
You can export your data via ThreadBook Export (generate a PDF of your saved memories in Settings) or by screenshotting any message for personal records.
Delete Your Data
You have full control to delete your data. Swipe to delete individual messages, remove ThreadBook entries, or clear ritual history. You can also go to Settings → Delete All Data to remove all local and synced content. Deleting the app removes local data, and signing out of iCloud removes synced data from Apple's servers.
Disconnect from Partner
Settings → Disconnect from Partner removes the pairing while keeping your saved memories.
Data Retention
Active data is retained as long as you use the app and are signed into iCloud. Deleted data is removed immediately but may persist in iCloud backups for up to 30 days. Disconnecting from a partner doesn't delete shared messages — they remain in your ThreadBook. Deleting all data via Settings removes everything permanently.
Third-Party Services
LoveThread uses only the following Apple frameworks — no third-party services:
- CloudKit — Sync messages between partners
- PhotoKit — Photo selection from your library
- UserNotifications — Push alerts for new messages
- SwiftData — Local storage on your device
No third-party analytics, advertising, or tracking services are used.
Children's Privacy
LoveThread is designed for couples in romantic relationships and is not intended for children under 13. We do not knowingly collect data from children under 13. The app carries a 17+ age rating in the App Store.
Security
We take security seriously. Data in transit uses TLS encryption. Data at rest is encrypted by Apple CloudKit. We use Apple ID authentication — no password storage on our end. Your data is additionally protected by your device passcode and biometrics.
No system is 100% secure. We recommend keeping your device updated, using a strong passcode, and enabling two-factor authentication on your Apple ID.
International Users
LoveThread is available worldwide. Your data is stored in Apple's iCloud, which may store data in servers located in various countries based on your Apple ID region.
For users in the European Economic Area (EEA): We comply with GDPR. You have the right to access, correct, delete, and export your data. You can lodge a complaint with your local data protection authority.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be reflected with a new "Last Updated" date. We'll notify you via in-app notification and in app update release notes. Continued use of the app after changes constitutes acceptance.
LoveThread is private by design.
✓Data syncs only via Apple iCloud
✓Only you and your partner see content
✓No third-party tracking or analytics
✓No advertising or data selling
✓Full control to export and delete